Duolingo

This project was based on a brief to bring the focus back to Duolingo’s mission of helping people learn languages while still keeping the fun personality associated with Duo. My concept showed Duolingo in everyday settings, such as trains and offices, to highlight that language learning can happen anywhere. Each poster focused on a different aspect of the brand, including the app being free, its competitive features, and the idea that anyone can learn a language. I used Duo hiding within each scene to reinforce the message while playing on the humour that he's always watching. Alongside the poster campaign, I developed an in-app event where users' avatars changed location based on where they completed lessons, supported by updates to profile feeds, icons, and other interface elements to create a more connected campaign experience.