WGIC

Wolverhampton Green Innovation Corridor gave us the opportunity to create a brand identity from scratch, as they didn’t currently have one in place. This allowed complete creative freedom to explore different visual directions. The main challenge was developing a brand that would appeal both to the Wolverhampton community and to potential investors. With such a broad audience, i had to carefully consider how the identity could communicate across different groups while still feeling professional, approachable, and memorable.