DRPG X Drinkaware

This brief was set by DRPG and Drinkaware and focused on encouraging people aged 55–74 to become more aware of their alcohol consumption. The challenge was to communicate information about weekly alcohol units in a way that felt approachable and non-judgemental. My concept used hidden bottle-shaped visuals within everyday social situations. One poster used the shape of a football stadium to create a beer bottle, while another used smoke from a BBQ to form a subtle bottle outline. These visuals were designed to grab attention and encourage people to reflect on their drinking habits without feeling lectured. After presenting the project, I was awarded a one-week placement at DRPG after they were impressed with my response to the brief and campaign concept.