Visual Thesis

As part of my degree, I wrote my thesis on creative block in branding, a topic I chose because it is something many designers experience but do not always talk openly about. Alongside the written thesis, I developed a visual project based on the idea of an organisation created by designers, for designers. The organisation was designed to support creatives who feel stuck, overwhelmed, or isolated through daily creative challenges, workshops, and talks that encourage open conversations around creative block. The aim was to create a supportive creative community where designers could motivate each other rather than compete. I wanted the brand to communicate that creative block is a normal part of the creative process. The visual identity balances professionalism with a playful and creative feel, helping the organisation appear trustworthy, welcoming, and supportive.